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What “Off-Year?”
The Strategy Group for Media scores big wins in 2011.

With the help of The Strategy Group for Media, President Obama received an early rebuke in Ohio as his healthcare takeover was dealt a blow with Issue 3. The amendment was crafted in response to “Obamacare” and will preserve the freedom of Ohioans to choose their own healthcare. With a tight budget, Issue 3 was the top vote-getter in the state, and won with 66% approval.

To see a web video we produced for the Issue 3 campaign, click here.

In Mississippi, we were blessed to help Republicans score big wins in the state legislature. It was a historical night for the GOP, as they elected majorities in the House and Senate for the first time in 140 years.

Additionally, our team helped Republicans bring home wins in Pennsylvania and Kentucky.

With a solid 2011 behind us, we look forward to serving our clients in what will certainly be an exciting 2012.

In the 2010 General Election, The Strategy Group for Media posted the best win-record in the nation with major victories in races for Governor, U.S. Senate, U.S. House (14 new members), statewide, legislative caucus, and judicial campaigns.

Scott Schweitzer named Chief Operating Officer of The Strategy Group for Media;
Will Direct Daily Operations of One of the Largest Political Media Firms in America

Columbus, OH. — Rex Elsass, Chief Executive Officer and President of The Strategy Group for Media (SGM) today announced the appointment of Scott Schweitzer as the firm’s Chief Operating Officer. Schweitzer will assume the new post immediately.

In his new executive position, Schweitzer will direct daily operations of SGM, work directly with the CEO and management team, and coordinate business, finance, and legal affairs for the company.

“The Strategy Group for Media is growing, and we need new leadership to manage that growth,” said Elsass, “Scott has the management and organizational skills needed to serve our clients and expand our business.”

“SGM has been recognized as the best political media firm in America because we win campaigns, serve clients with excellence, and produce the most creative media in America today,” said Elsass. “Scott will put our strategic plan and vision into action.”

Schweitzer will continue to manage Brick Editorial Boutique & Studio, provide client service for SGM, and oversee new media strategies for the company.

Schweitzer has been with The Strategy Group for Media since 2000.

Prior to joining SGM, Scott worked in Washington, D.C. on grassroots lobbying strategies and public policy issues.

In 2011, Scott received one of the most prestigious honors in politics, when he was named a “Rising Star” by Campaigns and Elections Magazine.

Scott graduated from Xavier University in Cincinnati, with a degree in Political Science. He resides in Columbus with his wife and family.

In the 2010 General Election, The Strategy Group for Media posted the best win-record in the nation with major victories in races for Governor, U.S. Senate, U.S. House (14 new members), statewide, legislative caucus, and judicial campaigns.

Founded in 1994, The Strategy Group for Media produces the most creative and compelling political advertising in the United States today. The Strategy Group for Media has an unmatched record for winning campaigns and has won more creative awards than any other GOP media firm in the nation. In October 2010, USA Today called The Strategy Group for Media one of the nation’s “most respected” media firms.

National pollster Frank Luntz says U.S. Senator Rand Paul’s spot comes out on top.

National pollster and political consultant, Frank Luntz recently named a Strategy Group for Media ad as the “most effective” ad in 2010.

Luntz said he tested more than 1,000 ads and this Rand Paul commercial “stood out more than any other,” and the audience reaction was “through the roof.”

During Rand Paul’s U.S. Senate general election campaign, “Rand’s Plan” aired statewide in Kentucky as a simple and direct message outlining his platform. The ad hit the target and helped bring home the victory for Paul.

To see Frank Luntz’s commentary on Hannity click here.

In the 2010 General Election, The Strategy Group for Media posted the best win-record in the nation with major victories in races for Governor, U.S. Senate, U.S. House (14 new members), statewide, legislative caucus, and judicial campaigns.

The Strategy Group for Media is the only firm in the nation with two!
Campaigns & Elections Magazine named The Strategy Group for Media’s own
Nick Everhart and Scott Schweitzer as “Rising Stars” on Friday. Nick and Scott are
two of only 15 Republicans to receive the honor this year.

As the only firm in the country with two “Rising Stars,” their recognition illustrates the
depth of talent we have within The Strategy Group for Media. We work as a team,
draw on our vast experience, and place client service first to achieve victory.

Nick Everhart

As the head of the media-buying arm of the Strategy Group for Media, Nick Everhart is an expert at squeezing out the most message in exchange for the fewest dollars on behalf of the firm’s clients.
 
“We do the hard work to clear every spot at the lowest cost possible to ensure we have money to do more messaging later,” he says.  “We keep up with folks that might spend more money by finding a way to get as many points as possible out of what we spend simply because we put more sweat equity into it.”
 
Last year, Everhart’s efforts helped Mike Fitzpatrick reclaim the Pennsylvania congressional seat he had lost four years earlier to Patrick Murphy, despite being outspent by more than two to one.  This was just one of the firm’s victories in a banner 2010, when it helped non-incumbents win thirteen other U.S. House seats, two U.S. Senate seats, and one governorship. It also helped flip legislative houses in several states.
 
In addition to media buying and planning, Everhart develops his own ad campaigns, directs shoots, and edits television and radio spots.  In 2009, he handled both media buying and creative duties on the successful Ohio Issue 3 campaign, which legalized gambling, after several similar efforts had failed.
 
“I am at an intersection between production and ad creation, which is an art, and media buying and planning, which is more of a science,” says Everhart.  “I get to make sure both sides of the coin are getting the proper attention and that they are working hand in hand.”

Scott Schweitzer

While growing up in Cincinnati, Scott Schweitzer received an AM radio for his sixth birthday.  He would listen to Reds games in bed, but once the baseball season was over, he found himself falling asleep to talk radio.  Before long, he was hooked. “ I joke that I was indoctrinated at a young age by conservative talk radio,” he says.
 
Fast forward three decades, and Schweitzer is a key player at the Strategy Group for Media, one of the most successful Republican media firms in the country.  In recent years, the Ohio-based outfit has won armfuls of awards and, in 2010 alone, helped non-incumbent Republicans win fourteen U.S. House seats, two U.S. Senate seats, and a governorship—and helped flip several state legislatures.
 
Schweitzer, who has been with the firm for over a decade, oversees all of its post-production.  He also writes, shoots, directs, and produces ads as well as supervises message strategy for clients such as U.S. Reps. Mick Mulvaney (R-SC) and Jeff Duncan (R-SC). Among the secrets to the firm’s success, he singles out its commitment to working only with clients for whom it has a true passion and the quality control that comes with doing everything under the same roof.
 
“We have in-house media buying, in-house production, in-house creative—so we don’t have to go down the street to cut an ad,” he says.  “I can lean out my door, and if I get the right spin on a tennis ball, I can throw it into an edit suite.”
 
In the ads he produces himself, Schweitzer aims “to convey somebody’s heart to voters and to show who they really are, what their passions are.”  Based on his results, he appears to be succeeding.
 
In the 2010 General Election, The Strategy Group for Media posted the best win-record in the nation with major victories in races for Governor, U.S. Senate, U.S. House (14 new members), statewide, legislative caucus, and judicial campaigns.